Five Characteristics of A Online Marketing WordPress User

The Online Marketing WordPress User

The typical online marketing WordPress user, exhibit a few common traits. These traits are common among their particular species. What is most interesting, is the male and female show little difference in their behavior unless removed from their natural WP environment. Let’s us take a closer look.

Easy Push Button Mentality

This particular user goes about their day with visions of websites dancing within head. They are always planning one step into the future and expect the WordPress framework to support “all and every” idea that enters their brain. If a WordPress theme does not cover the immediate need, the common behavior is to think bad thoughts about it or speak loudly to it in unrecognizable words, followed up by a harsh email to the theme’s support team.

Expects Flexibility in a Premium Theme

WordPress users expect their premium themes to handle their website needs, automatically update when changes occur, bring them coffee and on occasion walk on water. Common explosive phrases are, “Come on! I just spent $97 dollars and it doesn’t do ___” or “What the f#@k? I just paid $97 and this piece of s#@t does not even do___”

Themes unwilling to comply with its owner’s demands are usually sent back to the trainer for extreme discipline and retraining.

Expects Changes on the Fly (Especially During Product Launches)

A WordPress Premium theme should swap out pages on demand, integrate a sales page with a optin page, jump rope, scream out in pleasure when its code is touched and do it all simultaneously. Yet often times a Premium WP may have a headache or just not be in the mood, that is when all hell breaks loose.

Millions are lost on product launches, optins never reach the owner and zombies think about rising up to walk the earth in protest. Just some things to keep in mind.

Easy to Create A System and Outsource the Work

WordPress users love the ease of use. And it makes it so easy to create a few videos and PDFs that document the exact steps to building a money sucking WordPress siphon website. A user can take that, wrap it up and outsource the work for very little money… until….

The outsource person interprets the information incorrectly and you have a website that is a WordPress siphon, yet it is siphoning your own money instead of generating revenue. Rule of thumb – monitor your team.

Ability to Clone a Template to Easily Create New Sites

Finally lets talk about being able to easily clone a masterpiece of a WordPress site. There is a ton of software out there making this easy to do, yet the veteran user is on to these simple push button methods and knows to proceed with caution.

The user may have made a clone, but is it suitable for daily consumption and will it past the strict diet of the organic WordPress user? A clone of a clone is never truly the same, there are slight differences that need tweaking to make the site look and work just right.

Now that you understand the basic traits of an online marketing WordPress user, you will be hard press to find one. Their natural habitat includes a small four walled compartment with a mobile chair on wheels. They entertain themselves in this room with a square light box that sits in front of them while they bang on small square keys. When they are within their natural environment, they rarely feed… enough said.

About Dustin Costa