Use Curation to Drive Traffic and Gain Google Respect

May 19, 2012 Filed under Authority Sites Posted by

What is curation all about? It is a very simple concept that most people over look when they are building websites. It is the process of gathering information from a number of different websites. The websites can be blogs, news sites, Pinterest, videos, twitter, Facebook and any other part of the internet that amasses information for your niche readers.

Curation is Not For Everyone

Curation is a specific kind of blogging. It does not take into account the normal off page SEO tasks that you may find by building other types of affiliate websites. The focus of curation is to become a destination websites. A site where readers that are interested in your niche can come and find all the information they need in one place. This is the power of curation.

Examples of Curation Posts

Below is an example of what a curation post may look like. I used both the Flexsqueeze WordPress Theme and a WordPress Push Button SEO plugin created by Brian G. Johnson to gather and display my curated information. Curating is more than just a few lines thrown into a post. It needs to catch the readers attention and make them want to read more by clicking through to the original content. An example of this is the Drudge Report. All the Drudge Report does is link out to important news articles around the world. It is one of the most powerful news websites on the internet. At one point everyone I knew was using the Drudge Report to get their news.

Below is an example of a typical curated piece of information.

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We are using a post from The New York Times to Demonstrate the Power of CurationCuration is a simple way to create a destination website

New York Times. Review Toni Morrison’s Home is lean but full of priceless nuggets. Morrison’s new novel is smaller in scope than her previous works. But there’s depth in this 147-page story which is so stripped of extraneous action and detail that it treads tantalizingly close to allegory…


HELLFIRE: Hilary Mantel’s “Bring Up the Bodies” pops onto the hardcover fiction list at No. 3. The novel continues the story of Thomas Cromwell and Henry VIII that Mantel first took up in her Booker-winning (and best-selling) “Wolf Hall,” and it’s receiving the kind of huzzahs that are usually accompanied by trumpet fanfare. In The New Yorker this month, James Wood overcame his stated aversion to historical novels, applauding Mantel’s recognition that “what gives fiction its vitality is not the accurate detail but the animate one.” It’s true that Mantel’s novels are livelier than most set in the 16th century — or, for that matter, the 21st. But as she told a master class at the Royal Society of Literature a couple of years ago, she’s as beholden as anyone to the accurate detail. “Don’t re­arrange history to suit your plot,” she wrote in a course outline. “Make a virtue of the constraints of the facts, or write some other form of fiction.” Along with a list of recommended novels, Mantel also gave this advice: “Learn to tolerate strange worldviews. Don’t pervert the values of the past. Women in former eras were downtrodden and frequently assented to it. Generally speaking, our ancestors were not tolerant, liberal or democratic. Your characters probably did not read The Guardian, and very likely believed in hellfire, beating children and hanging malefactors. Can you live with that?”

Take a look at the New York Times to Read the Entire Article
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What Can you Do With A Curated Website?

Curated websites can be sold for a lot of money. They can also generate a lot of money by keeping them working within your own personal portfolio. They are also very easy to find someone to outsource the work. All you need to teach is how to curate a post and pay someone to write for you. Curation has been around a long time. It is not new and it is here to stay.

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