If you are wondering if Google is making good on their claims that social interaction can boost your search engine rankings, then keep on reading, because I got something interesting to share with you.
Little by little we starting to see more and more results indicating tweets will impact page position. Marry these tweeter results with Facebook LIKES and the highly sought after Google +1 shares and you could very well find your website pegged to the first page of Google for life.
It should be no surprise that social indicators are the new backlinks. Google has been talking about this for a long time. It is just recently that we have seen Google change its algorithms to start taking advantages of the claims. Below are a few things never to do and a few things to always do.
Do not try to fake your Google +1′s, Facebook or Tweets. There are some that are indicating that Google is watching the these services, tracking participators and disregarding the social links generated by these services. We saw how Google investigated and deindex the backlinking services. They have the same power to do this with social indexing services. Better to stay away from them and let your social interaction grow naturally.
Create relevant content in your niche that is interesting and holds a readers interest. Promote products and services that are helpful to the niche. Tweeting, Facebooking, Googling your own content and creating a loyal following is easy when you are have something other people want.
Build a list and interact with them either on a daily basis or at least once a week. Get your list to come to your site and read your next great blog article or send them relevant products that really help them. If you find a product that has worked for you then blog about it, send it to your list and share your success.
Below is a relevant article on this very subject. The article contains a lot of good information, metrics and interesting facts that will give you an idea how powerful social backlinks is for your business.
There’s no question about the value of getting more tweets to get more exposure for you and your site…but now there is evidence that tweets (including retweets) actually impact your rankings.
The results of this recent study by branded3 suggested that URLs that were shared on Twitter got a boost in rankings. For example:
50 tweets or less – From 1 to 50 tweets, URLs received ranking improvement. After 50, the benefits of tweets declined.
5,000 tweets – For URLs that receive an average of 5,000 tweets, the ranking improves dramatically.
7,500 tweets – These URLs were guaranteed to show up in the top five SERPs on Google.
Read the full article here: KissMetrics
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