OptimizePress Theme

There is a lot of buzz around OptimizePress. Any time that happens, people start to question whether or not the product is worth the asking price. I am generally like most people. I like to try and find a real review on a product to decide whether or not the product is right for me. I have owned and used this plugin for a very long time. So what I am going to do here is answer questions that may help you decide whether or not this theme is right for you.

Can OptimizePress Help My Website’s SEO?

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In the post panda area, a lot of themes and plugins bit the bullet. So this question is heavy on people’s minds. Let me start off by saying that on-page SEO can be managed separately from any theme by using a simple no-cost plugin such as All-in-One SEO. And for those who want to automate most of their on-site SEO, they often buy a plugin suites like PushButton SEO to save them time.

Yet for all intent and purposed it will not impact the fundamentals of SEO. This theme is only as good as your own SEO skills. And this goes for any other theme you may be thinking of purchasing. Buying a premium theme will not help your SEO. Unless a theme is specifically made for SEO optimization, which I have yet to find, your best tool for SEO is your own education or “PushButton SEO” suite used in conjunction with “All-in-One SEO”.

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Yet with the new Panda updates, OptimizePress can help you achieve higher Google page position. Read further for how it can do this.

How Does It Help With Google’s Panda Updates?

This is where it can really help an online marketer. I am going to speak to the main changes in the newest Panda updates in respect to how OptimizePress can help.

Bounce Rate

• The Bounce rate is basically a person coming to a specific page of your site and exiting from that same page. If you are an internet marketer, then you may have a very high bounce rate which is extremely bad in the eyes of Google. This theme helps in this area two fold. The layout and presentation of the theme keep visitors on the site by enticing them to navigate deeper into the site. (A site own can increase the effectiveness of the theme by 10 fold if they populate the site with quality, unique content).
• The theme provides exit scripts  to entice visitors to stay on the site. If the visitor agrees to stay on the site, the theme automatically redirects them to a new page. Remember how I said bounce rate was a person coming to one landing page and leaving from that same page, well if that person is automatically redirected to another page on your site, now you have minimized the bounce rate and percentage.
• An average bounce rate is 70%. Anything higher than that and your site may be devalued in Google. New Panda numbers are suggesting a bounce rate less than 70%.

 Average Time on Site

• Time on site is critical. Visitors should be sticking around your site for more than two minutes. Anything less than that is an indication to Google your site does not contain relevant data.
• The theme keeps visitors on your site with eye catching presentation and tools to entice interaction like support for video and media objects. All my sites built with OptimizePress have an “average time on site” of 2:45 minutes to 7:00 minutes. Other themes I have used only report 2:00 to 3:00 onsite usage.

Page Views

The third critical Panda update is page views. Google will watch for sites with low page views. If a visitor is interested in a site and finds relevant data on a site page, then page views will be higher for that individual page and will also affect other pages in a positive way. Google is able to map where your visitors goes within your site and knows what they interact with and where they exit.

OptimizePress helps to increase page views with a nice layout, presentation and tools to keep visitors clicking throughout your site. Templates for this theme are tested for marketability to ensure high traffic, conversions rates and more. This is the only theme I know of where the product owner has actually tested the theme for Google love and client conversions. That alone says a lot for its dedication to supporting all Google updates and also support of its clients.

Video Walk Through Below

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In 2010 OptimizePress took the online marketing world by storm. James Dyson did something amazing. He took a bunch of mundane tasks and automated them. Yet he did not stop there, he took it a step further. He took the tasks of creating online sales letters, optin pages and product launches, wrapped them up neatly and delivered them in the form of a supercharged WordPress theme.

In 2008 – 2009 such a things was unheard of, designing a product launch was suppose to be hard and time consuming. There was no room for easy point and click solutions. Plus the presentation of the sales copy had to be just right. Well, along came a premium theme that changed the world of online marketing forever.

There is not one online marketer who does not know about this theme. It helped many entry level marketers promote their products online and enabled seasoned marketers to get products to market faster. It has helped others create rock solid membership sites and it has revolutionized the funnel model. Funnels are no longer hard to do. So now lets get into some of the features.

WordPress Product Launches

Product launch pages come out looking beautiful. If you haven’t watched the video above, go there now and take a look at the final example. You will see the result of a really nice one using this theme.

Frank Kern does a bunch of stuff that looks exactly like what you will see in the video above. That in itself is a testament to the professionalism and polished results that OptimizePress commands in every feature.

The theme gives the publisher the ability to release product release videos, over a pre-configured time-frame. For example, if you have a product that has a release date ten days after to the first communication to your list or visitors, the consecutive product release videos can be scheduled to only release on your own predetermined dates. If a video needs to release one week from the current date, it is as easy as choosing a few drop-down selections and then pressing a button to schedule the video.

When a product launch uses videos over a certain period of time to eventually release a product, it can build tremendous buzz, excitement and anticipation. In the past this kind of configuration took hours of coding and scripting to get it to work just right, now all it takes is a few clicks of the mouse to schedule a product launch video.

Online Sales Letters and Opt-Ins

From the get go, it takes some knowledge of style sheets and PHP pages to get a video and optin form to work just right. Some times it will format right and other times it just does not work. With OptimizePress, it works every time time, all the time. Special fields are available to drop in the auto-responder code, video and tons of other cool special goodies are available to pretty up the page.

All these little bits and piece takes the publisher just minutes to configure, but the underlining code that is driving the complexities behind it are truly brilliant. The end result is something that should have taken hours to create and hundreds of dollars to perfect, yet with this theme it is as simple as copy/paste and click.

Get a pre-configured sales page up in minutes. Drop in some text and add in the visual pretty stuff with just a point and click. It is all built into the theme.

Quality and Reliability

Hands down this is one of the most reliable themes I have ever owned. I have never needed to contact support and any updates have been very easy to install. It is truly a joy to use. It save me tons of time and takes the headache out of having to do all the coding and presentation by hand. All in all it is a solid theme and worth your time to check it out.

When you are doing business online or any kind of business, it is really important for the tools of the trade to work properly. Time is money in this business. The more time that is taken trying to figure out a solution or fix something that has broken, is time that should have been spent on doing tasks that are making you money.