How to Create a Backlink Plan

Creating a backlink plan, takes some thought and patience. A plan is not developed in a day and it is not executed in a day. It created for the current activities and also for the long term activities which may cover a five year time span. Your plan is the foundation for page positioning and rankbuilding.

What is a plan made of? It is composed of methods and strategies you will use to reach a certain goal. Your goal may be to create 1000 backlinks a month for a website that is over a year old. Or it may be a multi-tier plan that addresses the first few months of the site versus a site that is more than a year old. Below is an example of how I would create my backlink plan for a competitive niche. This will become your backlink builder.

For the first two months. I would create a backlink plan that did not create more than a hundred links a day. I would try to stay within the ten a day link range.

1. No more than ten links a day.
2. Links from different sources.

By the third month, I would start to create upwards of 20 – 30 links a day to multiple pages on my site.

1. 20 – 30 or less links a day.
2. Links for different sources.

I would continue this strategy until the six month where I would open up my site to its fullest potential. This would include upwards of one thousand links or more a month to many different pages on my website.

1. Increase my backlinking strategy to 100 or more links a day.
2. Ensure multiple sources are used.
3. Ensure all content is spun and unique. (Content should not fall below 40% unique)

At this point, my site has matured and is gaining respect in the industry and with Google.

Other sites are naturally linking to my site and at the same time I am executing my linking plan as scheduled. This backlink plan is for a niche that is highly competitive and requires thousands of links created a month to compete with other sites.

If I was in a low to medium size niche, I would create a different backlink plan to address the niche competition. As you can see, each site may require a different plan. I have three plans available for any site I create. I have a plan for a high competitive site, a medium competitive niche and a low competitive niche.

About Dustin Costa